Sal Bolaños is an award-winning creative director with a proven track record in design strategy, human-centered design, product management, and marketing. Sal is best known for bringing business and design together, building trustworthy design teams, and delivering beautiful user interface experiences. He currently is the head of UX & Design at TransUnion and helps guide the strategy of their B2B2C and D2C ecosystem experiences.
In his downtime, Sal loves drinking red wine with his wife and friends, chasing his baby girl around the house, and rooting for his beloved Chicago White Sox and the Bulls. You can also catch Sal giving back to his hometown community East Chicago, Indiana where he helps raise money to fund college scholarships for the underserved communities.
2019 WEBBY Honoree CX (Series & Campaigns) Creative Director – Mirum (WPP) “Unilever AXE Start His Journey”
2019 EFFIE Gold Award Single-Retailer Program Mass Merchants Creative Director – Mirum (WPP) “Unilever AXE Start His Journey”
2018 Inductee InVision APP Design Leadership Forum: A global community 500+ for design leaders with the mission to to advance the practice of design leadership by fostering a community where the world’s best can learn from one another.
2018 WPP JWT High Potential Award Recipient (only 50 selected RECIPIENTS from over 12,000 employees)
2017 Shopper Marketing EFFIE Silver Award – OMNI-CHANNEL SHOPPER EXPERIENCE Mirum: (Digital ACD) – “Unilever Hellmann’s “Strangewich Challenge”
2016 – Shopper Marketing EFFIE Gold Award – SHOPPER EXPERIENCE
LunchBox: (Digital Art director) – “CVS Love Your Skin Platform”
2015 – HBA Vendor of the Year LunchBox: ACD (Art) – “Dollar General” All Access Beauty Hub”
2011 – Top Designers of Chicago – The Creative Group Inc.
Written Pieces & Podcasts
2022: MEDIUM – Will You Sign Our 2022 UX & Design Yearbook?
2022: Fail Faster Podcast – (Episode 241) What is this UX research stuff (Spotify)
2021: Fail Faster Podcast – (Episode 198) A collaborative culture leads to great products that are inclusive (Listen)
2021: START IT UP – What Product Leaders Can Take Away from this Four-Year Trump Product Experiment
2021: MEDIUM – Long Distance UX Relationships During The Pandemic
2018: PRINT MAG – Strategic Implications from Walmart.com’s Redesign
2018: MEDIUM – Thank You Experience
2018: MEDIUM – Shopper Marketing Experience Mapping
2015: Pluralsight – Developing UX for an iOS Social Media App
2013: lux and concord – featured Photography for ABC’s Bachelor feature
Active Side Projects
START IT UP – Business publication on Medium – Writer & Contributor
UX Collective – The largest Design publication on Medium – Writer & Contributor
Scclr.org – Vice President and Volunteer Marketer & Creative
xelhaescueladedanza.org – Volunteer Marketer & Creative
Phone: (219) 781 5256