Creating A Multi-Brand Ecommerce Destination
Escalade Sports (previously known as Pivotal 5) is an industry trendsetter in handheld fitness products, coupled with best-in-class programming, product development, product supply and sales distribution through retail, direct to consumer and fitness facilities worldwide. To reduce internal cost managing 4+ different websites, the company decided to house their five brands under one platform and allow customers to navigate, shop, and checkout at the same time. On top of this, the company also wanted to rebrand a few of their top-selling brands (Per4m Sports, Kettleworx, and Natural Fitness).
What We Did
Through extensive market research, user testing and internal alignment workshops, we designed a new ecommerce templated system that would support multiple brands. The components developed were created to be reusable, modular, and interchangeable to help give each brand the ability to flex and grow.